Mani Mina NYC
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Case study · Mani Mina NYC

Store customizations that tightened the UI without adding weight

A founder with clear ideas about her shopping experience, and a theme that needed careful hands to deliver them without slowing the store down.

Mani Mina NYC homepage: Live Embroidery Events
Client
Sydney Michuda
Role
Store owner / entrepreneur
Platform
Shopify
Status
Initial phase complete, follow-up pending
Engaged via
ShopExperts, as dedicated developer
Background

Clear ideas, waiting on execution.

Sydney reached out for support with customizations on her Shopify store. Her goal was to refine the online shopping experience with a more polished, user-friendly interface and tailored functionalities that aligned with her brand's vision.

She had clear ideas for the user experience but needed a skilled developer to bring them to life in a way that maintained speed and performance. The project also required close attention to Shopify's theme structure and limitations to ensure smooth functionality.

Project goals

Four things to get right.

01

Implement store customizations to improve UI/UX.

02

Address layout issues and style inconsistencies.

03

Ensure a seamless, responsive shopping experience across devices.

04

Deliver clean, professional design adjustments to boost trust and conversions.

My solution

What I did.

01

Reviewed the theme setup first

Went through the existing theme and its current customizations before touching anything, so the new work sat with what was already there rather than fighting it.

02

Precise layout and styling updates

Targeted fixes to the layout issues and style inconsistencies, made against the theme's own structure and its limitations rather than around them.

03

Mobile and cross-browser checks

Every change verified for responsiveness and cross-browser compatibility, so the refinements held on the devices customers actually shop from.

04

Delivered without adding weight

All requested changes shipped efficiently while keeping the store lightweight and fast, no apps bolted on to solve what CSS and Liquid could handle.

Gallery

The store as it ships.

Collection page: availability and price filters, product grid
Product page: Luna the Unicorn Doll Pattern
Journal: tutorials and free patterns
Collection filters and grid, a product page, and the tutorials journal.
Craft detail

Small jobs are where stores get heavy.

A customization request is easy to satisfy badly: install an app for the layout tweak, drop a script in for the styling fix, and every small win costs the store a little more load time. Six of those and the site is measurably slower than it was before anyone tried to improve it. Working inside the theme's own structure takes longer per change and leaves nothing behind, no subscriptions, no third-party render-blocking, nothing to break when the theme updates.

That is also what makes the work repeatable. Because the changes live in the theme rather than in a stack of apps, the next round of refinements starts from a store the developer can still read.

Results

Delivered, and asked back.

The clean implementation of changes improved the overall user experience and positioned the store for continued growth. Sydney also mentioned she has another project in mind and plans to return once her other priorities are handled.

“The new updates look great! We're all set with this project.”
Sydney Michuda · Store owner, Mani Mina NYC
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