A custom membership-based Shopify store with a seamless one-step checkout
Member and non-member pricing on the same storefront, and a membership a first-time customer can buy in the same checkout as the product it discounts.
Two prices, one cart, and no app that could do it.
The client wanted to launch a premium Shopify store with a strong membership-based USP. The key challenge was implementing a custom membership pricing model that allowed both members and non-members to shop seamlessly, without forcing new customers into a frustrating two-step process of purchasing a membership first and then returning to buy products.
Existing app-based solutions were either too limiting or added friction to the checkout experience.
A membership system built to the business model, not the app store.
I rebuilt the Shopify website with a clean, premium design and developed a fully custom membership system tailored to the client's business model. All functionality was built with scalability and long-term flexibility in mind.
Both standard and member pricing displayed clearly on product pages.
A custom popup flow that prompts non-members to either log in or add a membership to cart when selecting member pricing.
Customers can purchase membership and products together in a single checkout.
A dynamic setup so new products automatically follow the same membership rules without ongoing developer involvement.
The store as it ships.
The membership had to be a line item, not a gate.
Most membership apps treat access as a prerequisite: buy the membership, wait for the account to update, come back and shop at the member price. That sequence is fine for a returning customer and fatal for a first-time one, it asks someone to pay before they have seen the value, then sends them away from the product they were about to buy. Putting the membership in the same cart as the product removes the gate entirely: one decision, one payment, one confirmation.
Making that work meant the pricing logic had to live in the theme and the cart rather than in a customer tag checked at the door, member prices shown side by side with standard ones, the popup deciding between “log in” and “add membership” based on who is actually shopping, and the rules applying to any product added later without a developer touching the setup.
Launched, and easy to run.
Custom Vinyl Records
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